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SL Green Reveals New Madison Avenue Project

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The Armani Group and SL Green, New York’s largest commercial property owner, recently revealed plans to redevelop the Giorgio Armani boutique at 760 Madison Avenue in New York City. The fully reimagined 97,000-square-foot building will be home to a new flagship Giorgio Armani retail boutique and 19 luxury residences designed by Giorgio Armani.

Giorgio Armani will conceive the residential interiors and the designer intends to take up residence within the building upon its completion. Renowned New York architecture firm COOKFOX will serve as architect on the project and redesign the new building to reflect the evolution of the Armani brand which has become a perfect complement to the Upper East Side.

SL Green Realty Corp., which took control of the building in 2012, will lead the development in collaboration with Armani. “The Armani brand is synonymous with Madison Avenue and we are thrilled to partner with Armani to solidify its lasting presence along one of the world’s most recognized retail corridors while also introducing the timeless Armani lifestyle to the residences above,” said SL Green CEO Marc Holliday. “Armani’s commitment to Madison Avenue and New York City is unwavering and the brand’s leadership will preserve all that we, as New Yorkers, love about the Upper East Side of Manhattan.”

“This special project is an opportunity to design a modern home for the next generation of Armani’s presence on Madison Avenue,” said Rick Cook, Principal at COOKFOX. “Our approach is to reinterpret the design sensibility of classic Madison Avenue building, like The Carlton House at 21 East 61st Street and 45 East 66th Street, to create a contemporary and iconic residence and retail building for both the Upper East Side Historic District and the Armani brand.”

The team also includes New York’s premier historic preservation consultants, Higgins, Quasebarth and Partners, and zoning consultants, Greenberg Traurig, LLP,to help ensure that each aspect of the building design will be appropriate for the Upper East Side Historic District. The plan will require approval of the Landmark Preservation Commission. Construction is expected to begin in 2020 and be complete in 2023.

SL Green Realty Corp., an S&P 500 company and New York City’s largest office landlord, is a fully integrated real estate investment trust, or REIT, that is focused primarily on acquiring, managing and maximizing value of Manhattan commercial properties. As of December 31, 2018, SL Green held interests in 101 Manhattan buildings totaling 46 million square feet.